Key takeaways
- Sub revenue = subs × $2.50 (Tier 1 at a 50% split); raise the per-sub rate if you have a 70/30 deal.
- Bit revenue = bits × $0.01, and ad revenue = ad views ÷ 1,000 × CPM (~$3.50).
- Total = subs + bits + ads, and yearly = monthly × 12.
- The ring shows your subscription share of total income — high is normal for loyal communities.
How much do Twitch streamers make?
Twitch income comes from three main on-platform streams. Subscriptions are the backbone: a Tier 1 sub is $4.99 and streamers commonly keep about half, or roughly $2.50 per sub per month (Partners can negotiate a 70/30 split). Bits pay about $0.01 each when viewers cheer, and ads earn an estimated CPM of around $3.50 per 1,000 impressions. Add the three and you have your monthly Twitch revenue — donations and sponsorships sit on top of this.
Each rate is editable so you can match your real sub split, bit volume, and ad CPM. The ring tracks your subscription share, which tends to climb as a community matures and recurring subs outweigh one-off bits and ads.
Worked example: 300 subs
Subscription revenue = 300 × $2.50 = $750. Add 40,000 bits × $0.01 = $400 and 120,000 ad views ÷ 1,000 × $3.50 = $420. Total = $1,570/mo, or about $18,840/yr. Subs make up $750 ÷ $1,570 ≈ 48% of income — a balanced channel where recurring support and engagement both pull their weight.
Twitch payout rates at a glance
| Source | Streamer keeps | Notes |
|---|---|---|
| Tier 1 sub ($4.99) | ~$2.50 (50%) | Partners may get 70% on first $100k |
| Tier 2 sub ($9.99) | ~$5.00 | Same split applied |
| Tier 3 sub ($24.99) | ~$12.50 | Same split applied |
| Bits | ~$0.01 each | Viewers pay slightly more to buy |
| Ads | ~$2–$5 CPM | Varies with audience and ad frequency |
Growing your Twitch income
Recurring subs are the most stable income, so converting regular viewers to subscribers pays off more than chasing one-off bits. Sponsorships and merch sit on top — price a brand deal with the sponsorship rate calculator, and compare on-demand video income with the YouTube money calculator or recurring membership income with the Patreon income calculator.
Frequently asked questions
How much does Twitch pay per subscriber?
A Tier 1 sub is $4.99 and streamers commonly keep ~50%, or about $2.50 per sub per month. Partners with 70/30 splits keep more — adjust the per-sub rate to your deal.
How much is a Twitch bit worth?
About $0.01 to the streamer per bit cheered, so 10,000 bits ≈ $100. Viewers pay slightly more to buy bits.
How is ad revenue calculated?
Ad views ÷ 1,000 × ad CPM (~$3.50 default). Twitch ad rates vary with audience and ad frequency, so the CPM is editable.
How do I calculate my total Twitch income?
Add sub revenue (subs × ~$2.50), bit revenue (bits × $0.01), and ad revenue (ad views ÷ 1,000 × CPM). The calculator sums them and shows your sub share.
What is the subscription share in the ring?
The percentage of total Twitch revenue from subscriptions versus bits and ads. A high sub share usually signals a loyal community.
Are these earnings figures accurate?
They're estimates. Real income depends on your sub split, prime vs paid subs, ad frequency, and donations/sponsorships not counted here. Adjust the rates to your own numbers.
Sub split and bit values reflect Twitch's standard terms and commonly reported streamer figures. See Twitch Creator Camp for monetization details. Your own payout dashboard is the best input.
Last reviewed June 14, 2026